Refined. Rooted. Remarkably You.
Welcome to Elmstone Couture – where timeless elegance meets modern individuality.
Founded in 2021 by Elmar Reid, Elmstone Couture was born from a quiet idea with bold ambition: to create a fashion label that blends classic British craftsmanship with contemporary edge. Inspired by the enduring strength of the elm tree and the quiet permanence of stone, the name Elmstone represents our commitment to both style and substance.
From his home in Waltham Abbey, UK, Elmar began designing pieces that felt personal—structured yet fluid, minimalist yet expressive. Coming from a background in tailoring and design, and shaped by years behind the scenes in London’s fashion scene, he set out to build a brand that respects tradition but speaks to modern identity.
Though Elmstone Couture was conceptualized in 2021, the vision took time to refine. After years of design development, sourcing ethical materials, and building a collection that truly spoke to the brand’s ethos, our online store officially launched in 2024.
We offer distinct collections for both men and women, designed with intention and made for those who don’t just follow style—but define it.
At Elmstone Couture, we believe in the quiet power of a well-crafted garment, and the confidence that comes with wearing something that aligns with who you are.
Welcome to Elmstone Couture. Step into your element.